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Stepping away from traditional flavours the new soft drinks also bear striking labels that reflect the brand’s determination to be different.
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Their eclectic range of five premium, organic sodas include The new flavours include: Lemon Squash Bitter Grapefruit (50 per cent organic juice with piths and peels added for extra flavour and colour) Blood Orange & Chilli (39 per cent organic juice and a touch of cayenne pepper) and Smoked Cola (an old style recipe that is a little smoky, not overly sweet and contains Madagascan bourbon vanilla, citrus oils, cardamom, cassia, nutmeg, cloves and cinnamon) alongside the original Ginger Beer, which contains two types of ginger, green tea, yerba mate and cinnamon for extra kick. With their ginger beer already available around the country, the company has launched four other varieties to bring the total range to five. Pretty soon Bruce & Fox were being asked if they could offer other craft mixers and Strangelove was born. They set about trying to put that recipe into a bottle utilising only organic ingredients and, subsequently, tried to get people to give them money for it! Before long, word of their delicious elixir had spread and StrangeLove ginger beer was all of a sudden being used by some of the nation’s most respected restaurants and bars. StrangeLove was born in Byron Bay NSW where founders – James Bruce and Stafford Fox– developed a passion for organic produce and stumbled upon an old family recipe for a ginger elixir.